An insightful session with Anastasia Pelot from YPulse, a leader in Gen Z and Millennial insights, was held. Attendees delved into the nuances of the tech-savvy and socially conscious Gen Z generation and their impact on consumer behaviors. Outdoor retailers gained strategies to effectively reach and engage with Gen Z, enriched by discussions on the latest market trends and hands-on adaptation advice.
“The session was definitely a huge success.. We’re so grateful YPulse could be there to share these insights with the outdoor industry. Anastasia, thanks so much for sharing your wealth of knowledge!”
